About Fulcra

The Fulcra team has been thinking about how to use personal data to live more deliberately for a long time.

In 2012, in a sci-fi bookshop in Brooklyn, Michael Tiffany, Ash Kalb, and two other world class security experts started a company to fight the world’s most sophisticated botnets. That company, now a unicorn, broke new ground in side channel analysis and machine learning to win, year over year, an arms race with bot creators also using machine learning.

After the vast success of HUMAN Security, where they learned far too much to be comfortable with how personal data is monetized on the internet, they realized that while the amount of data concerning themselves, their lives, and their world had multiplied exponentially, their lives had not become any easier (and they did not own most of the data their lives were creating). In fact, in some ways it became more complex and fragmented. Their time was spent on the minutiae of the day to day instead of focusing on spending time with those they cared about or on new projects they wanted to be.

With the exponential evolution of technology, social media, and apps, they realized this problem applies to almost everyone. We are all becoming ever more digital, which leaves us less time to be human, connected, and focused on enjoying our lives.

Their passion about the security of the internet and the world grew to include their desire to live more deliberately and thoughtfully. They wanted to help people spend time doing what they actually want to, instead of what they have to, without sacrificing data sovereignty and safety,  empowering people both in the physical and digital worlds.

They recruited co-founders who aligned with their mission - Diana Kusunoki (first HUMAN product lead) and Brandon Creighton (employee #1 at Veracode) - along with a team of world class security professionals and bespoke human experience experts, and created Fulcra Dynamics.

We serve you, we don't sell you. Our goal is aggregating, securing, augmenting, analyzing and making use of all the various sources of data available about your life, in the service of creating an ever-more accurate digital twin of you, so that you can spend your valuable time on things you actually enjoy.